Ever looked at a common brand and thought to yourself, I know the Font Face they used for that design? Examples are ITC Avant Garde Gothic Medium
which is used for Adidas or Mata Regular
which is the text used in SpiderMan designs. If I were to write "SuperMan" in Mata Regular, you'd instantly recognise that the text should say SpiderMan. You may have even misread it as SpiderMan. This just goes to show that the font is a very powerful tool for remembrance.
Let us know of any other famous fonts you recognise